129820798490000000_18Frog Design founder: Apple's success lies in knowing the choice
Hartmut Esslinger was in the hands of a blue Tag Heuer Monaco series watches for some years, "this watch Steve Mcqueen in his 1971 film Le Maus, he played a race car in the film, I think it's pretty cool. "The Red sneakers, blue PlaidShirts, silver-haired, if you meet someone on the streets of Shanghai in mid-May Hartmut Esslinger, must not imagine that he is the world's leading design firm frog design (frog design), founder of. Not only that, but in the last 40 years of his career, a significant number of first-class international brands rise and told him about the transformation,He had in 1982, only 8 people in the case of frog design, building a foundation for a 4-person team to design a DNA classics Apple IIc Apple products. Today, frog design has been owned 1400 designers now can reach the size and influence of similar design companies around the world are no more than 3. The Government sometimes not reliableFrog design has more than just a successful business case. Afghanistan women's rights, South Africa HIV/AIDS, so that ordinary people's thinking and I'm afraid it is difficult to relate issues to the design, frog design is also in their efforts to address, at the same time they are strategic partners of UNICEF innovation group. These are not local governments shouldTo do it? "Yes, but sometimes not reliable. "Esslinger directly. Esslinger and frog design always has a desire to improve the world through human technology, in their acquisition by KKR, work in this direction to implement more resolutely and effectively. "In Africa, many local government treats AIDS patients without aThe right attitude, AIDS, once diagnosed will be subjected to social discrimination, many are afraid to walk into the hospital in patients with suspected, illness was also delayed, deteriorated. We have designed a similar shower gel product, detection of suspected patients at home on their own. And by means of a voice mail and text messaging to help these patients about treatment options. "EsslingerWhen it comes to it is the one known as "world's largest experiment in the field of mobile health technology" project Masiluleke
Diablo 3 CD-KEY, has encouraged local people to seek to obtain AIDS information of more than 150,000. Apple and Sony
Diablo 3 CD-KEY, why heaven and hell? "The reason is simple, there are hundreds of lines of Sony and Apple only 4 products. "Apples popular with cableDecline question, Hartmut Esslinger is probably most people have a voice in today's design industry. As early as 1974, aged 30, Esslinger came to Japan, Tokyo and London markets for Sony products. This cooperation is not only is the largest Esslinger had career opportunities, is Sony brandMost correct decisions during the transitional period. "Sony product shape look very much like similar products in Europe and America, but also a design taste that bad. "Esslinger recalls," Sony's senior decided to change the status quo, to design and manufacture the best products, and sold at a high price. "8 years since then, Esslinger in Japan as Sony have designed variousClassic products. Sony restructuring, Esslinger also makes Steve Jobs noted. In 1981, when computers were the same grey. Jobs looking for design to strategy as the core company in various areas, finally found the Esslinger team. Millions of dollars in contracts let people bait, the company set up a California Office�� A few years later, Apple IIc published a grand, by time magazine as "best design of the year award", and Whitney Museum's permanent collection. Apple's $ 700 million in revenue from its 1982 g up to $ 4 billion in 1986. Decades later, Esslinger has so far on these two brandsHave a very special feeling. "They should be on the higher platform for product integration. According to the McKinsey Company, Sony's product line is still only around 10% in profits. Line is too long, too much product is their biggest problem. "Esslinger think Apple is successful is that they understand the choice, always choose the most simple the bestThat product. Jobs, wrong biography many years ago, Steve Jobs let Esslinger in California
SWTOR Power Leveling, jobs said Esslinger was "fanatics of the minority for the first time, do it right". As a result, after Steve Jobs returned to Apple, then Apple and frog design business has ceased, but jobs still EsslingerRecommended. When you talked about the legend, Esslinger said in the biography of Steve jobs, some descriptions are not consistent with the facts. "Steve Jobs never from side to side, and very sincere. "Esslinger tells us that Steve jobs will never compromise on product design and production, do not agree on this point have to leave. "Once in the iphoNE research seminar, one analyst noted that a cell phone increases so much functionality is not necessary, and each additional functions are to increase investment in research and development costs, should not be made too complicated phone. Faced with this analysis, jobs on the spot burst out foul language. "Esslinger think of jobs over the years for the designer's respect for AppleSuccessful plays a crucial role, when it comes to Apple design chief Jonathan Ive, Esslinger predecessors of the Apple design is also appreciated for its added, "I really like him. "Esslinger said. I don't like FacebookEsslinger believe that traditional products must be subject toA manufacturing process, so many of the links were repeatedly confirmed the feasibility of. But in the digital age, more and more code and software into product areas, which do not have to go through a manufacturing process can be launched, the issue is not as visible as traditional products. "If it's a pen, where out of the problem see at a glance, But programming is not the case. Many software if compared to a car, opened opened will be falling apart, but it is impossible to know when you buy. "When it comes to this time of Esslinger just cite the example of Facebook. "Facebook has a lot of problems, and complete lack of experience. For the flatAnd more of the should be in charge by the user, in control instead of Facebook. In my view Facebook in fact many sets of user information. "Esslinger tells us," Apple's success benefits from it has a lot of great industrial designer, this is the lack of Facebook. But the current situation is,Even if the Apple designers to work in Facebook, they might only be a look of some basic jobs lost. "You need to understand in frog design in 15 offices worldwide, Shanghai is a new one, but also has four years ' time. Esslinger for evaluation of the market in China is "not very easy, butNeed to have patience. " Present situation of Chinese companies generally do not pay attention to design, Esslinger said because of this, more contacts with the top. "Enterprise situated in people, even recognizing the importance of design, or decision-making ability. We also need from high level to attract the target are the same person. "Esslinger thinkDesign of direct purchases abroad of Chinese enterprises behavior is not desirable, "do not think that you have a good line, go buy a class design to produce a better product. Enterprises want to first class products designed with passion, respect must be designed, not to do this would be difficult to successfully transition. "Esslinger think Lenovo product in this respect cannot be successfulIt is precisely because of this reason.
The other news around this topic
:
没有评论:
发表评论