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Nanfang daily plan daily news reporters Xie Mengxin House decoration in the South people eat more furniture city purchase new equipment on several occasions, Madam Lee recently in a furniture-making city of Guangzhou residents to buy new furniture in the process encountered a unique way of selling. "Furniture that can now ' old for new ', is to buy new furniture at the same time you can also recycle my oldFurniture to help out. Then give me a certain proportion of subsidies in accordance with new furniture turnover. "Madam Lee think secondhand goods in this approach is to clean up and buy new furniture can affordably, immediately decided to participate in this activity.　　A new sofa for $ 6,000, subsidy 5%, ultimately, Madam Lee bought for $ 5,700. Subsequently, Li's friend to the new HouseCity of about half a year ago when the same furniture and bought her the same style of sofa, sofa was priced at just $ 5,500, 90 percent. Ms Lee was uncomfortable, told reporters: "just can't understand it I think the ' old for new ' activities for their benefit, what seems to be price-gouging. "This reporter learned from the Industry Department, almost a year to the riseFurniture "to old for new" of form is from imitation appliances industry and to, appliances industry to old for new has not what news, and to national policy led of furniture "to old for new" is has been no implementation, despite many businesses land gradually continued carried out has furniture "to old for new" activities, but essentially is has most consumer is activities in the of does not failing to of businesses behavior hoodwinked. 1.Individual enterprise "old for new" also received the old furniture "consumers not as accurate as memory prices on every product, and could not have run every day to go to furniture. "Province furniture Association officers told reporters that 90 percent to 80 percent of consumers direct-viewing, are easy to make some manufacturers in profit on a loophole, this incentive to buy the furniture seems to make itShould be, but to eat the losses. For example, a list price of $ 5,000, 90 percent sold (actually sold for $ 4,500), manufacturers of some irresponsible activity day into $ 6,000 price tag, sell 85 percent cut to 80 percent--consumers use both hard and soft tactics, and finally $ 4,800 deal! Is likely to cut for a long time, but are likely to spend more than usualThe price. Some companies also use "old for new" modes of cover price-gouging, elevated price arrives in old equivalent to the price of furniture, furniture, even contain old furniture price, say $ 4,000 worth of furniture, the "old for new" it sold $ 5,500, old furniture, equivalent to $ 1000, but it also received a $ 500 furniture processing costs. BecauseFurniture is outstanding for each enterprise, ordinary people on its price cannot compare. "Furniture of the new-for-old form is also worth promoting, doing good to solve the practical problems of ordinary people dealing with old furniture, can also bring commercial benefits, key city furniture is failing. "The officers of the Association briefed the reporters on Road, beginning this year, month star furniture in Shanghai took the lead inStart the furniture "old for new": consumers in the purchase of furniture during the activities that require market-site assessment and receive a subsidy for the new furniture. Best furniture in Guangzhou recently made to resist "the wool from the sheep" failing "old for new" activities, and prepare to recycle old furniture donated to poor families in need of help. These are good cases.As far as I understand, meikailong as early as at the beginning of last year, had taken the lead in exploring the furniture "old for new" mode. From March 2011, meikailong launched by "non-changing not · million upgrade of furniture", invested $ 100 million Fund, in Beijing, Shanghai, Chongqing, three by giving old furniture in the form of subsidies, help consumers new replacement furniture, furniture and environmental upgrades。 House in September last year to start piloting the new-for-old activities in Beijing. Where to buy old furniture new furniture of the consumer can be handed over to the stores ' recycling, regardless of how much old furniture price, how old and new, will be new furniture 5% discount deduction of turnover, and sets the upper limit. Beijing Municipal Committee in 2012 business made clear at the meeting in Beijing, BeijingPilot furniture "old for new", related to the concrete implementation measures are still under discussion. 2. absent businessmen to participate in the system were not enthusiastic about the furniture industry has been described as, the furniture "old for new" as a value added service, for the furniture market of the current downturn, more like a hormone. Reporters later visited the Association of furniture referred to "prices should be marked"Trade the best furniture, its head of marketing said: "furniture trade-in existing furniture in the downturn will have a lot of consumer demand stimulating effect. Many consumers have had updated furniture ideas, but are subject to the prices on the one hand, some difficult, on the other hand was throwing away old furniture and waste. "Then the" old-for-new "can really bring the furniture business in the eyes ofWin-win? In fact, the new-for-old just a head, how to change is what consumers are most concerned about the matter. For this policy, insiders also made a different argument that "this is an enormous project, action now is quite difficult". Because recycled furniture and household appliances, unlike home appliances can be recycled. For furniture, and, apart from someBeyond the high quality solid wood, General sheet metal recycling value is not high. This part of the subsidy costs by who should be clear, and the collection how to deal with standardization.　　On the follow-up to the specific implementation, such as: regular MDF processing costs are higher than the value of recycling, so the implementation is quite difficult, policy advancing the timetable is still uncertain. "RecyclingOld furniture to do what? Refurbished to whom? Take part in this activity is equal to the increase in operating costs of our furniture dealer ". When consulting brand furniture dealer, reporter was informed that many companies are not too willing to participate in the furniture trade. Many enterprises believe that such thankless, recycle old furniture production enterprise is in trouble, labor costs are high, and refurbished and is notProfitable space, satisfying furniture enterprises in the new-for-old no interest.　　China furniture Association said Zhu changling, real furniture enterprises in China, almost not to recycle old furniture new furniture, because the cost is too high, completely over the enterprise bear range. In addition, lack of maturity, can carry out the old furniture of old furniture reuse treatment technology is difficult to re-Main reason for the market and the market has no reasonable recovery mechanism or system, often see old furniture is deemed to refuse treatment, President of Wang Linpeng said: "dealing with old furniture is also a consumer problem, in the absence of appropriate methods and technology, we store first to establish recycling mechanism, as a service to promote recycle old furniture. "The Secretary General of the China National furniture AssociationZhang Bingbing proposal: "for old furniture can be combined with State affordable housing construction projects, light damage degree of old furniture to homeowners in need, or give it to poor families in need in suburbs and counties. "Just held seminar on prices should be marked on the furniture industry, Zhu Changling positive of China furniture Association proposed the" institutionalization of prices should be marked "speak" to the oldNew "implementation to system level.　　From the perspective of the overall situation, only when the market is in an atmosphere of healthy competition and, in a truly responsible brands led by consumers may really enjoy the benefits to the furniture of the new-for-old. Traps against the furniture industry "hoodwinked" coup links, low discount fall short of the reality you want to see more contrast, aSales in the home market in the more common. For example, some shopping malls such foreign made "50 percent" promotional slogan, but in reality only a very small amount of 50 percent of product sales, most of the furnishings are still above 70 percent. And even some malls don't have 50 percent product, simply by super low price stunt attracted consumers came in first, then salesmen three inches withoutBlack tongue to convince consumers to buy the product.　　Before you buy should pay attention to the "prices should be marked" among thin contrast things, you can write down the activities before and after the price of a product, if there are differences, that has certainly Maoni. Second, the combination of buying gifts does not deal in addition to discount promotions, buy products get premium is also a popular way of promotion. Home manufacturersTend to hold a lot of consumers go after small gains, and buy gifts with promotions. Sent home manufacturers implement buying furniture, building materials, decoration of active policy, buy more get, thus stimulating consumption. It is understood that some furniture shopping mall selling furniture gift vouchers, saying it can use at accessories brand in all of its stores. But when the next day with a gift coupon ready to consume the consumer when, Was a clerk told coupon has expired, after carefully viewing only to find the coupons back lower left tiny handwriting: valid, expired on the day set aside. Third, special offers, or trap focus on business forms business forms, if it is a large store in the integration of a number of small shops, and every store to be completely different from the activity or discounts, their risk of being hoodwinkedLarger, centralized or large ShoppingMall form, you can rest assured that much. Insiders point out that home products discount promotion, consumers must not covet discounted. A penny a minute, and that low discount household products, there is often a fabrication defect or product quality issues, existing home sales service cannot be guaranteed.Therefore, it is recommended that when consumers select products, to tend to discount a relative moderate, do not go to his head by low discount. Consumers need to carefully identify, consult, not to fall into the marketing trap.